Our Founding Spirit, Alive Today
The Toto brand has always been inspired by the desire to improve everyone’s quality of life. Through almost a century rich with innovation, TOTO has changed the perception of what a bathroom can be — and how it can be used.
The founder of Toto, Kazuchika Okura, had a vision more than one hundred years ago in 1912, before the concept of public sewage systems was widespread in Japan. After seeing more advanced systems overseas, he was moved to establish a ceramic sanitary ware laboratory to develop healthier and cleaner living spaces.
In 1917, Okura founded Toyo Toki K.K. (which became known as TOTO LTD.) to supply the market with these products. TOTO was founded on a commitment to provide a comfortable living space for people, while always protecting the planet and its water.
Japan’s rich artistic heritage in pottery and porcelain is alive in every TOTO product that are created today. Throughout their expansion worldwide, TOTO has remained true to the Japanese traditions that have shaped our Company Motto and Philosophy.